Publication Plan

Name of magazine: Amped Up.

Font of name: This is the kind of font I want to use for the headline. 

Positioning statement: "For the rocker in you..."

The frequency of the publication will be every fortnight (2 weeks). I believe this is the perfect time between issues. It won't over whelm the reader, making them want to buy a new copy every week, but it isn't too long a period of time. This would prevent the reader getting bored waiting for the next issue to be published.

The price for my magazine will be £2.99. This is neither too expensive, nor too cheap. And for a regular reader (and purchaser) of the magazine, it would equate to just over £5 a month if you were to buy both issues monthly. 

I believe it should be distributed widely around shops/supermarkets/newsagents. I want it to be readily available to people who are interested. I also think a good place to advertise the magazine would be in retail chains who use the rock/alternative style of music through speakers in their stores. This would invite a new audience into looking at the magazine, as it might bring in casual shoppers who weren't thinking of buying the magazine initially- but like the background music that was playing.

The rationale behind it is that it is a fun magazine; aimed for those who like listening to rock/alternative styles of music, and who like to be informed on the latest tours and "things" going on in the rock/alternative music scene. I also think, that in every issue, there should be an extra 'gift' which would be guitar chords (or something of that nature) to a popular song of that genre. Not only would it be of interest to people who play instruments themselves, but it may be of interest to those who want to take up playing an instrument (that would be used in a rock band). As it would be released with every issue it would motivate people to try and learn a new song every fortnight- developing on their musical skills.

The style of the magazine will be fun and eye catching, but also professional looking. As my target audience ranges from the ages of 15-30, it would cater to the younger and the older part of my age bracket. 

Regular content would be that of the extra gift (that was mentioned in the rationale part of the publication plan), section (which will be regularly updated) on tour dates of relevant bands. 

Feature content of my issue will mainly consist of the pictures of the band/artist that will be referred to later in the magazine. 

I believe it is important to keep the font consistent throughout the magazine, as (at least to me), it looks more professional.